Advertising Technologies (Adtech) Stories - Page 20

Canadian Stories

Advertising Technologies (Adtech) stories

Canada pulls back on Digital Services Tax to advance US trade talks

Trump previously stalled trade talks with Canada in protest over its new 3% Digital Services Tax on major tech firms, escalating bilateral tensions.

By Sean Mitchell • 4 min read • Tue, 1st Jul 2025

Global Stories

Advertising Technologies (Adtech) stories

Marketing Technologies

Ramsey McGrory named President of Prisma to drive AI growth

Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.

By Jed Nykolle Harme • 3 min read • Thu, 26th Jun 2025

Marketing Technologies

Snowflake, Acxiom launch AI platform for marketing data

Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.

By Jed Nykolle Harme • 3 min read • Mon, 16th Jun 2025

Marketing Technologies

Silverpush unveils AI tool for brand safety on TikTok ads

Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.

By Jed Nykolle Harme • 3 min read • Sat, 14th Jun 2025

Marketing Technologies

Yahoo DSP expands Media Tonic partnership to support Victoria

Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.

By Shannon Williams • 3 min read • Fri, 13th Jun 2025

Marketing Technologies

Adobe unveils Express for Ads to help small businesses create & track ads

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025

Customer Experience

Dentsu integrates eye-tracking data for media planning

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

By Jed Nykolle Harme • 3 min read • Tue, 10th Jun 2025

Marketing Technologies

Taboola launches Predictive Audiences to boost ad targeting

Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025

Hyperscale

MiQ unveils Sigma AI platform to unify programmatic advertising

MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.

By Catherine Knowles • 4 min read • Fri, 6th Jun 2025

Customer Experience

Video & influencer strategies seen as key for B2B marketers

LinkedIn research reveals Asia-Pacific B2B marketers prioritise video and influencer strategies to capture attention amid growing campaign challenges.

By Catherine Knowles • 5 min read • Fri, 6th Jun 2025

Marketing Technologies

Moloco & Xiaomi join forces to boost global ad targeting

Moloco partners with Xiaomi to enhance ad targeting across its 702 million global users, boosting monetisation and campaign effectiveness internationally.

By Catherine Knowles • 3 min read • Wed, 4th Jun 2025

Marketing Technologies

Amazon Ads launches 'Make Media Magic' campaign in Australia

Amazon Ads has launched the Make Media Magic campaign in Australia, targeting marketers with fresh tools to boost creativity and campaign impact.

By Sean Mitchell • 3 min read • Mon, 2nd Jun 2025

EduTech

Australian digital video ads lead APAC in engagement, but risks remain

Australia leads APAC with top digital video ad engagement but faces rising ad fraud and brand safety risks, says Integral Ad Science report.

By Catherine Knowles • 4 min read • Wed, 28th May 2025

Stories from Other Regions

Advertising Technologies (Adtech) stories

Hyperscale

MiQ launches Sigma, an AI ad platform built in Bengaluru

MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.

By Kaleah Salmon • 4 min read • Tue, 1st Jul 2025

Digital Transformation

Maplin's AI-powered ad strategy fuels 17% profit surge online

Maplin's AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.

By Shannon Williams • 5 min read • Fri, 20th Jun 2025

Marketing Technologies

Kleinanzeigen launches retail media network powered by Kevel

Kleinanzeigen has launched a new retail media network using Kevel's API platform, enhancing ad targeting for its 700m monthly German users.

By Kaleah Salmon • 3 min read • Fri, 20th Jun 2025

Customer Experience

Australian marketers boost budgets as commerce media reshapes ads

Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.

By Melania Watson • 4 min read • Thu, 12th Jun 2025