Advertising Technologies (Adtech) stories - Page 3

Meta took down nearly 6m scam ads in 2025 after alerts from Lithuanian watchdog Debunk.org under the EU's Digital Services Act system.

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

Meta will strip likes and shares from click-through metrics, shifting them to new engage-through reports to align ads data with third-party tools.

Adtech's next edge won't come from smarter AI, but from cultures that empower diverse people, especially women, to lead and innovate.

SHAREit shifts from offline file-sharing staple to AI-fuelled ad platform, chasing emerging-market growth with 2.4 billion users.

Women in AI and adtech call for bias-free systems, fair leadership paths and cultures where merit, not gender, defines success.

As sports streaming surges toward USD $56.7 billion in Canada, women are demanding a defining voice in shaping media's new playbook.

Google is rolling out Nano Banana 2 across Gemini, Search, Ads and Cloud, making its faster image model the default in key AI products.

Google and Klaviyo are deepening ties to power AI “agentic commerce”, linking ads, search and RCS messaging to real-time customer data.

Canva snaps up Cavalry and MangoAI, boosting motion design tools and AI marketing, and names MangoAI's Nirmal Govind Chief Algorithms Officer.

Brands are ditching standalone virtual worlds in favour of repeatable integrations inside Roblox and Fortnite, GEEIQ data shows.

OpenAI's move to add ads to ChatGPT in the US is sparking Canadian fears over trust, data use and a possible ad-driven AI future.

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

As facial analytics quietly spread through public spaces, Canadians face urgent questions over privacy, consent and digital surveillance.

Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.

Taboola appoints former Amazon and NBCUniversal executive Krishan Bhatia as its first chief business officer to lead global sales and partnerships.

Reliable game economies turn UA from a risky expense into financeable growth fuel, reshaping competition in the crowded mobile market.

Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.