Branding stories - Page 7

The launch follows the global campaign to rebrand Vertiv as a standalone company, after the completion of the sale to Platinum Equity.

A brand is more important than a marketing campaign, it is an authentic expression of the character and values of the company.

Twitter is now the target of a phishing attack that uses methods to trick brand managers and social influencers into fake account verification.

LinkedIn has revealed its top influencers in Australia, showcasing the strength of personal brands and how they can grow your business.

In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.

TV3's rebrand to NewsHub raises questions — is the focus on branding eclipsing the importance of quality content?.

Custom apps have transformed business for Harcourts Real Estate, with the apps now winning recognition from Apple.

Apple is working to create a seamless product experience, with its latest move to make all third-party accessories fit with the Apple brand.

Samsung Electronics has been named the best brand in Asia for the fourth year in a row, beating out competitors such as Apple and Sony.

BrandZ reveals its top 100 most valuable global brands, and takes a closer look at the growing power of the technology sector and how it's evolving.

Dicker Data rebrands New Zealand's Express Data after successful year of operation, aiming to replicate Australian success.

Express Data NZ rebrands promising disruption to the volume market, new cloud offerings – while boss David Dicker calls out HP.

Following their acquisition of Linksys from Cisco and the establishment of WeMo, Belkin is targeting home automation and home and SMB networks.

Landcorp, New Zealand's largest corporate farmer, plans to increase returns from sheep, signing a three-year contract with NZ Merino to manage its.

From law to security to Huawei Enterprise – Andrew Moss has traversed an interesting path to his current position.

Hilton Auckland shines in review, showcasing how spotless facilities and quiet luxury rooms create unmatched brand loyalty.

Noel Leeming undergoes major rebrand with new logos and signage, reflecting its future while retaining its heritage.

Kiwi takes extreme dislike to possessed printer in brutally honest Trade Me ad, attracting bids and attention.

Everyone is talking about writing blogs. In the world of IT and in large companies, people are writing online.

Facebook unveils a sleek new 'F' News Feed, boasting bigger images, multiple feeds, and mobile consistency to enhance user experience and attract advertisers.