Customer Journey stories - Page 1
More than half of UK consumers abandon brands over bad apps
Yesterday
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software
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mobile apps
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customer journey
Research by Amplitude shows 58% of UK consumers abandon brands after app glitches, prioritising seamless functionality over sleek design to keep loyalty.
The new customer data imperative: Real-life challenges and recommendations
Yesterday
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cx
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martech
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personalisation
Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.
Amplitude unveils new tools to unify marketing & product data
3 days ago
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data analytics
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cx
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martech
Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.
How South Africa is unlocking better customer experience for UK businesses
3 days ago
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digital transformation
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cx
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martech
South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.
Nationwide wins Best Use of Customer Insight award
4 days ago
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data analytics
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digital transformation
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cx
Nationwide wins Best Use of Customer Insight at the Institute of Customer Service Awards 2025 for its work with Medallia and Kantar improving member experience.
Consumer frustration, poor digital experiences on the rise
4 days ago
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cx
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martech
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digital engagement
91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.
Twilio teams with Microsoft to drive enterprise conversational AI
Last week
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saas
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digital transformation
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cx
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
AI adoption grows in Singapore retail as trust concerns persist
This month
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digital transformation
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cx
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martech
Salesforce's report reveals 85% of Singaporean retailers plan to boost AI investments, with 69% viewing AI agents as vital for competitive edge in 2025.
StackAdapt debuts unified platform for email & programmatic ads
This month
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cx
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martech
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commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
NICE & ServiceNow partner on AI to unify customer service
This month
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crm
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uc
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devops
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Why we need to be all-in on Personalisation
Last month
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data analytics
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cx
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martech
Personalisation is revolutionising retail, driving customer loyalty and profitability, as businesses harness AI to enhance unique shopping experiences.
Mentor Group appoints Lisa Ojomoh as new Chief Revenue Officer
Last month
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cx
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martech
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management
Mentor Group has appointed Lisa Ojomoh as its new Chief Revenue Officer, following 18 months in an interim role, to drive future sales and growth.
Creating a lead generation flywheel with AI and data at the core
Last month
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crm
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cx
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martech
AI-driven lead qualification is transforming sales, enabling brands like Driva to boost conversion rates by 5% and streamline customer interactions.
LinkedIn upgrades Campaign Manager with new marketing tools
Fri, 28th Mar 2025
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cx
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martech
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linkedin
LinkedIn has upgraded its Campaign Manager with new features like Media Planner and Ads Duplication, aimed at enhancing marketing efficiency and insights.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Mon, 24th Mar 2025
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Qualtrics unveils AI tools to boost customer experiences
Thu, 20th Mar 2025
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data analytics
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cx
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martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
Unified commerce benchmark reveals retail success factors
Wed, 19th Mar 2025
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cx
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martech
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commerce systems
The 2025 Unified Commerce Benchmark reveals that only 5% of evaluated retailers excel in omnichannel strategies, with leaders enjoying lower costs and higher customer satisfaction.
Adobe & AWS join forces to enhance digital marketing
Wed, 19th Mar 2025
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hyperscale
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cx
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martech
Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
NICE unveils CXone Mpower Orchestrator for service AI
Wed, 19th Mar 2025
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uc
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cx
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martech
NICE has launched CXone Mpower Orchestrator, claiming it as the first solution for complete end-to-end automation in customer service via a single AI platform.
Extreme Networks appoints Anisha Vaswani as new CICO
Thu, 13th Mar 2025
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saas
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cx
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martech
Extreme Networks has appointed Anisha Vaswani as its inaugural Chief Information and Customer Officer, aimed at aligning IT strategy with business growth.