Digital Marketing stories - Page 2
Taboola extends decade-long ad partnership with Microsoft
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samsung
Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.
Adobe Summit: Coca-Cola’s James Quincey on personalising a changing world
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digital transformation
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At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.
Adobe & AWS join forces to enhance digital marketing
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Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
Adobe unveils new Firefly tools for personalised content
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Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.
Adobe introduces new AI capabilities in Experience Cloud
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Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Adobe unveils AI agent tool for personalised experiences
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digital transformation
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hyperscale
Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.
Adobe GenStudio enhances AI features for marketers
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martech
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personalisation
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Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.
Gigamon celebrates top ANZ partners at 2024 awards event
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cx
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breach prevention
Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.
Adobe launches AI-driven updates for personalised CXO
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Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.
Reimagining eCommerce marketing
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cx
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Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.
Localsearch unveils new digital tools for small businesses
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digital transformation
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cx
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martech
Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.
University of Adelaide boosts ad performance without cookies
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digital marketing
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university of adelaide
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engagement
The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.
Adobe & Estée Lauder partner on GenAI projects
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Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.
FreakOut advances ad tech with Neurons AI partnership
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digital marketing
FreakOut has teamed up with Neurons to enhance digital advertising in Asia, integrating predictive AI to improve ad effectiveness and consumer engagement.
The rise of GTM Engineers: Why every marketing agency needs AI sales expertise
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martech
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digital marketing
Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.
DotMe secures USD $150,000 in funding from Mirza L. Baig
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digital marketing
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social media
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investment
DotMe has raised USD $150,000, reaching a valuation of USD $1.25 million, aiming to enhance creator-brand engagement amid the booming creator economy.
IWD2025: Breaking Stereotypes
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As women's representation in ICT grows, opportunities abound beyond coding and networking, with roles in project management and digital marketing paving the way.
Afterpay Day 2025 report reveals consumer behaviour trends
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ecommerce
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afterpay
Afterpay's Afterpay Day Unlocked: 2025 report reveals a surge in consumer interest, with 50% of customers ready to seize retail opportunities this year.
Instant raises $18 million to expand eCommerce solutions
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cx
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ecommerce
Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.
Australian firms lead in global AI adoption according to Canva
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data analytics
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genai
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data privacy
A recent report reveals that 81% of Australian business leaders view AI as vital to strategy, the highest globally, with 93% embracing experimentation.