Digital Marketing stories - Page 8
Mastering the complex art of online to offline marketing
Mon, 3rd Jul 2023
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data analytics
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martech
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personalisation
On average, customers connect with brands on ten different channels, making customer journeys increasingly complex.
Storyblok and Semrush team up to empower marketers and drive traffic
Thu, 29th Jun 2023
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martech
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partner programmes
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digital marketing
Storyblok partners with Semrush to offer an SEO solution embedded in its CMS, helping marketers tailor content and improve digital outcomes.
Affable.ai brings the power of AI to influencer marketing
Tue, 20th Jun 2023
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public cloud
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llms
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ai
Affable.ai launches Skye, the world’s first AI companion specifically designed for influencer marketers to streamline and optimise their campaigns.
Australian marketers looking to improve outcomes with generative AI
Fri, 9th Jun 2023
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data analytics
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digital transformation
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martech
New research reveals that Australian marketers estimate generative AI will save them almost six hours of work per week the equivalent of over a month per year.
Australian consumers report data-sharing concerns
Wed, 7th Jun 2023
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data privacy
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digital marketing
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data sharing
Twilio reveals new research proving trust and transparency are cornerstones of building a sustainable data-sharing ecosystem for digital marketing in Australia.
Untie Nots wins deal with largest supermarket chain in Singapore
Thu, 1st Jun 2023
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digital marketing
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loyalty programmes
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contracts
Eagle Eye's Untie Nots has secured a multi-year contract with NTUC FairPrice, Singapore's largest retailer, to deliver loyalty challenges.
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OutSystems appoints Christine Nurnberger as Chief Marketing Officer
Wed, 31st May 2023
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low-code
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cybersecurity
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software development
OutSystems has appointed Christine Nurnberger as its Chief Marketing Officer to develop and align marketing strategies for the low-code development industry.
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Darktrace Hires Chris Kozup as Chief Marketing Officer
Fri, 26th May 2023
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advanced persistent threat protection
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ai security
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ai
Darktrace, the leader in AI-powered cyber security, has announced the appointment of Chris Kozup as their new Chief Marketing Officer.
Why marketers need to activate customer data in real-time
Thu, 18th May 2023
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data analytics
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martech
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cdp
Breaking down data silos and creating a unified single customer profile is only the first step in a powerful omnichannel strategy.
Mortar AI forms new collaboration to develop SaaS marketing platform
Thu, 11th May 2023
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saas
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cx
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martech
The platform provides access to programmatic advertising, data cleansing and consolidation, and solutions to help manage the ongoing addressability challenge.
Visual comms methods the most efficient, says Canva report
Mon, 24th Apr 2023
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digital marketing
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advertising
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
New Relic strengthens partner ecosystem with latest additions
Fri, 21st Apr 2023
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partner programmes
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microsoft
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digital marketing
New enhancements include additional support from regional partner managers and engineers, and PartnerCast, a new monthly webinar.
Security issues drive Aussie companies to adopt new CMS
Thu, 20th Apr 2023
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ecm
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martech
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digital marketing
Storyblok, the CMS specialist, has released a report on the state of CMS in Australia, with security issues cited as a common reason for switching systems.
New Storyblok fund encourages content management innovation
Thu, 6th Apr 2023
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martech
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digital marketing
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developers
Storyblok has launched Creator Fund, an initiative allowing creators worldwide to submit their ideas and be in with a chance to win funding for a project.
Versa Networks appoints Dan Maier as CMO
Thu, 30th Mar 2023
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saas
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
Adobe and NVIDIA extend partnership to develop generative AI
Fri, 24th Mar 2023
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martech
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partner programmes
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genai
Adobe and NVIDIA, longstanding R&D partners, announced a new partnership to unlock the power of generative AI to further advance creative workflows.
Accenture, Adobe unlock content supply chain value
Thu, 23rd Mar 2023
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martech
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digital marketing
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adobe
Accenture and Adobe have collaborated to develop new services that help marketers create and deliver content using Adobe's Content Supply Chain solution.
Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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digital marketing
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social media
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social media listening
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Adobe Champion Frederik Werner joins Nordic marketing data governance platform Accutics
Fri, 17th Mar 2023
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data analytics
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digital marketing
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bi
Frederik Werner, who previously served as a Practice Lead Analytics for DHL, has been appointed as Solution Architect at Nordic platform Accutics.
APAC organisations aren't preparing for a cookieless future - report
Wed, 15th Mar 2023
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data analytics
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martech
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cdp
Adobe finds that brands in APAC are not evolving their data strategies, with 79% still relying on third-party cookies.