Digital Out of Home (DOOH) stories
Firefly links moving media inventory to VIOOH platform
Yesterday
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firefly studios
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viooh
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dooh
Firefly taps VIOOH to open its moving media network to programmatic buyers, broadening access to car-top screens and fleet-based out-of-home ads.
Lemma launches AI platform for measurable outdoor ads
4 days ago
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martech
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ai
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ml
Lemma unveils AI-powered outdoor ad platform to tie screen exposure to mobile, CTV and web actions for fuller campaign attribution.
Garnier wins JCDecaux award for weather-led campaign
Last month
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jcdecaux
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geofencing
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wpp
Garnier's Vitamin C Daily Tinted Fluid campaign wins JCDecaux's 2025 programmatic award after weather-triggered ads lifted sales and brand consideration.
Barrows & QSIC sync in‑store audio with digital video
Last month
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digital signage
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cx
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martech
Barrows Connected Store and QSIC partner to sync in‑store video and audio, promising data‑driven, unified retail media and measurement.
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JCDecaux reshapes ANZ team with three executive hires
Fri, 23rd Jan 2026
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partner programmes
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marketing
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ciso
JCDecaux has overhauled its ANZ leadership, hiring three senior executives to lead sales, product and strategy across the region.
VIOOH sets new low for emissions in programmatic DOOH ads
Fri, 21st Nov 2025
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supply chain
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power / energy
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clean technologies
VIOOH's programmatic digital out of home ads emit just 0.041g CO2e per impression, setting a new low and outperforming other programmatic channels.