Marketing strategy stories - Page 3

As an omnichannel loyalty, promotions, and subscription tool, me&u Engage influences customer behaviour along their purchasing journey.

AI has transformed the way businesses create processes and how they communicate with their consumers, specifically in the marketing industry.

Change Financial appoints Kathryn Grant as VP of Marketing to drive growth strategy domestically and internationally.

Marketing for early-stage startups with tight budgets is undoubtedly challenging, but, approached strategically, it's far from insurmountable.

Brands need to understand their customers' wants, motivations, and pain points to create a successful customer journey. Personalisation is key.

Shorty's Liquor, Australia's top drinks retailer, upgraded its marketing with Dotdigital to boost customer engagement and measure deliverability.

Kaspersky has appointed Adrian Hia as its new Managing Director for Asia Pacific, responsible for driving business growth in the region.

Global security leader Gallagher appointed Melissa Vidakovic as the new Marketing Director for Americas, bringing tech and software marketing expertise.

IoT company Thinxtra hires marketing expert Carineh Grigorian as Marketing Director to support expansion in Australia, New Zealand, Hong Kong, and Macau.

Thinxtra announces Carineh Grigorian as new Marketing Director bringing 20 years of IT and channel marketing experience to the role.

Kathleen Rohrecker joins engineering management platform Code Climate as SVP, with a strong track record of scaling growth-stage tech companies.

In the digital age, innovative technology must be leveraged to power an efficient and effective relationship marketing strategy.

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

Okta revamps its Partner Connect programme with enhanced training, accreditation, and marketing tools to bolster global distribution and partner expertise.

Brand accountability and embracing nostalgia are key factors in modern consumer behaviour, according to a study by UM.

Including a new UI, improved sales and marketing tools, and an API for integrating a partner’s own storefront, CRM and billing.

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

While half (51%) of North American marketers see ‘no perceived need’ for AI, only a third (38%) of APAC marketers share this sentiment.

IBM says the marketing tools will help the Bank provide premium digital and connected banking experiences for more than 1.6 million customers.