Sports Technology (SportsTech) stories
ServiceNow broadens AI governance push with Otto, third-party agent access and wider Control Tower oversight across enterprise systems.
Infobip and TGR Haas F1 Team launch RaceMate AI companion to give fans live race data, quizzes and merch access in messaging apps.
Cognizant deepens its six-year tie-up with Aston Martin Aramco Formula One Team, making AI central to performance and fan data operations.
Mercedes-AMG PETRONAS F1 Team has shifted its operations to TeamViewer ONE, aiming to cut downtime across factory, office and trackside work.
HCLTech to overhaul DP World Tour's web and app experience in multi-year deal that also makes it an Official Marketing Partner across Europe.
World IP Day spotlights how sports brands' trademark wars, NFT disputes and licensing fights underpin billions in commercial value.
Coach Logic lands Basketball Australia and Football Association of Ireland deals as its new AI platform targets coach development.
Conflow Power Group lands Frost & Sullivan's top global honour as its solar iLamp streetlights turn urban infrastructure into an AI revenue stream.
Fastly and LALIGA deepen AI-led crackdown on illegal live football streams as the Spanish league says piracy drains up to USD $800 million a year.
Small Cell Forum outlines stadium network options as venue owners weigh shared infrastructure, private systems and 5G Standalone for crowded events.
Adrenalen Group's Mark Sturdy unveils SportEdge, a white-label system that automates sports content, promotions and screen control for venues.
Cryotherapy chambers are moving from elite sports clubs to suburban studios, with sessions at AUD $50-$90 and claims of faster recovery.
Liverpool deepens SAS partnership to use AI and analytics for personalised supporter marketing across web, mobile and social channels.
Cork skincare start-up Doctrine wins top AxisBIC award as seven ventures chase EUR €9.5m and cybersecurity firm Ailtire takes best pitch.
Carbery CogniMed, Love Better and Target Alert Group have been honoured after pitching to investors and local firms at UCC's IGNITE Spring Awards 2026.
Areto founder Jacqueline Comer wins inaugural global AI safety prize as the New Zealand moderation firm expands its fight against online harm.
RFU taps Capgemini to modernise England rugby's digital systems, using AI-led innovation to improve services for players, volunteers and fans.
NASCAR expands AI use to cut race analysis from hours to minutes, sharpen fan feedback reviews and guide decisions on competition quality.
KPMG has opened applications for its 2026 Global Tech Innovator contest in Ireland, with founders set to pitch for a place in Lisbon.
CyberCX deepens Collingwood ties with major partner status, adding official cyber and app roles as clubs face rising digital threats.