Volkswagen stories
Super Bowl study shows ad views don't equal recall
Sat, 21st Feb 2026
#
martech
#
social media
#
volkswagen
Super Bowl study finds top-watched ads often fail to boost brand recall, warning marketers against over-relying on completion rates.
Forrester: AI, geopolitics to reshape factories by 2026
Wed, 17th Dec 2025
#
robots
#
drones
#
digital transformation
AI, geopolitics and safety rules will force manufacturers to rethink factories, robotaxis and in-car screens by 2026, says Forrester.
Hyvä makes Magento frontend open source to boost global reach
Fri, 5th Dec 2025
#
digital transformation
#
martech
#
cartech
Hyvä has made its Magento front-end solution free and open source, aiming to help smaller retailers worldwide access advanced eCommerce technology.
KPIT boosts digital car tech with majority stake in N-Dream
Thu, 16th Oct 2025
#
cartech
#
bmw
#
porsche
KPIT Technologies has taken nearly 90% ownership of Swiss firm N-Dream, expanding its reach in in-car gaming and digital vehicle experiences.
Porsche brings in-car multiplayer gaming to Macan with AirConsole
Fri, 29th Aug 2025
#
gaming
#
digital transformation
#
cartech
Porsche introduces multiplayer gaming in its new Macan, letting passengers play via smartphones on the infotainment system when parked or moving.
MHP & Innoactive reveal new XR Streaming technology
Wed, 19th Mar 2025
#
edutech
#
ar, vr & metaverse
#
education, learning & training
MHP and Innoactive unveil breakthrough XR Streaming technology, enhancing the delivery of 3D models to devices like Apple Vision Pro for industries including automotive.
Datadog opens registration for DASH conference in 2025
Mon, 24th Feb 2025
#
devops
#
siem
#
cartech
Datadog has opened registration for DASH 2025, its eighth annual conference set for 10-11 June in New York, featuring over 50 sessions on cutting-edge technologies.