Adobe stories - Page 1
SmartBear appoints Kristine Hunt to lead global growth
2 days ago
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martech
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Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.
AI success linked to digital overhaul, says Boomi chief
3 days ago
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digital transformation
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Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.
Adobe Acrobat Sign achieves IRAP certification in Australia
5 days ago
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digital transformation
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martech
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cybersecurity
Adobe Acrobat Sign has achieved IRAP certification at the PROTECTED level in Australia, enhancing its support for government agencies with secure digital solutions.
Adobe unveils AI integration plans for creative workflow boost
Last week
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Adobe unveils its ambitious plan for integrating AI agents across its product suite, aiming to revolutionise creativity and streamline workflows for users.
Australians concerned about AI deepfakes in elections
Last week
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A recent Adobe report reveals that 77% of Australians have encountered more political deepfakes, raising alarms about misinformation ahead of upcoming elections.
Adobe unveils AI tools to enhance Premiere Pro editing
This month
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digital media
Adobe has unveiled Generative Extend in Premiere Pro, enhancing video editing with AI-powered features like Media Intelligence and Caption Translation.
Pipeline360 appoints McCarthy as Senior Director in APAC
Last month
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Pipeline360 has appointed Joseph McCarthy as Senior Account Director for the APAC region, aiming to bolster its B2B marketing services amid rapid regional growth.
Adobe Summit 2025: Creativity for all as Shantanu Narayen hails ‘Golden Age’ of design
Last month
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digital transformation
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cx
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martech
At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.
Sinch wins Adobe partner award for third consecutive year
Last month
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data privacy
Sinch has been awarded the Adobe Digital Experience Unified Customer Experience Technology Partner of the Year for 2025, its third consecutive win in this category.
Adobe unveils AI innovations for personalised customer journeys
Last month
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At Adobe Summit 2025, the company launched groundbreaking AI-driven innovations that redefine Customer Experience Orchestration, enhancing personalisation across industries.
UiPath to host Agentic AI Summit on automation advances
Last month
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UiPath will host its online Agentic AI Summit to unveil innovations in agentic automation, showcasing how AI can transform business operations.
Adobe & AWS join forces to enhance digital marketing
Last month
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Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.
Publicis & Adobe expand partnership with AI integration
Last month
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digital transformation
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Publicis Groupe and Adobe have expanded their partnership to integrate Adobe Firefly generative AI into Publicis' CoreAI platform, enhancing content production.
Adobe AI: Sensei and Firefly empower the many, challenge the few
Last month
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As Adobe Summit unfolds in Las Vegas, anticipation grows around the potential of its AI tools, Sensei and Firefly, which could reshape creative industries.
Adobe unveils new Firefly tools for personalised content
Last month
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Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.
Adobe & Microsoft integrate AI agents for marketers
Last month
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Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.
Adobe introduces new AI capabilities in Experience Cloud
Last month
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data analytics
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cx
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Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.
Adobe unveils AI agent tool for personalised experiences
Last month
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digital transformation
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Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.
Adobe GenStudio enhances AI features for marketers
Last month
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Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.
Adobe launches AI-driven updates for personalised CXO
Last month
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Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.