B2B stories

Master data is becoming a strategic tool as firms juggle tariffs, sustainability demands and supply chain compliance in a fast-changing trade landscape.

Cover Genius expands leadership team with Jennifer Aubert Parker as Chief Revenue Officer and Nidhi Daga as Global Senior Vice President, Marketing.

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

Zendesk to buy AI agent platform Forethought in its biggest deal in nearly 20 years, betting on self-improving automation in customer service.

Kentico crowns global winners of its Site of the Year 2025 awards, spotlighting standout Xperience-powered digital projects across sectors.

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

Melissa's global phone verification delivers real-time accuracy, fraud protection and compliance, turning unreliable phone data into growth.

LG posts record 2025 revenue of AUD 88.6 trillion but operating profit slips on U.S. tariffs, EV slowdown and one-off restructuring costs.

Preply secures USD $150m Series D from WestCap at a USD $1.2b valuation to scale its human-led, AI-backed language learning platform.

Cloudflare snaps up Human Native in bid to reshape how AI models pay for online content, promising new tools for pricing and discovery.

Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.

Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.

AI is set to transform procurement by 2026, making data governance, security and human-machine collaboration central to buying decisions.

AI customs tools blamed for shipment delays and fines as experts warn of compliance gaps and urge tighter regulation to rebuild trust.

Hyvä has made its Magento front-end solution free and open source, aiming to help smaller retailers worldwide access advanced eCommerce technology.

By 2026, AI will transform procurement with specialised models, transparent governance, autonomous agents, and new security standards boosting trust and efficiency.

PwC standardises global finance using Oracle Cloud ERP, embedding AI to boost efficiency, transparency and streamline reporting across its firms worldwide.

The suite aims to automate finance workflows and deliver predictive insights, boosting efficiency for 11,000 firms globally.

LinkedIn now leads B2B ad spend with 39%, delivering a 113% return on investment, outperforming Google and Meta in cost efficiency and sales impact.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.