Distributors stories
AI-fuelled DDoS attacks surge past eight million globally
Last week
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firewalls
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ddos
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network security
AI-driven botnets fuel eight million DDoS attacks in late 2025, as multi-vector assaults hit 30 Tbps and strain global critical services.
AI ambition outpaces readiness for smaller businesses
Last week
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data protection
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manufacturing
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data analytics
SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.
Distributors stockpile as Phocas flags planning gaps
This month
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data analytics
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digital transformation
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cx
Distributors stockpile more inventory as a Phocas report warns planning gaps and data limits are raising costs and operational complexity.
Distributors emerge as digital force in cloud & AI
This month
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data analytics
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digital transformation
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hyperscale
IT distributors are emerging as strategic cloud and AI power-brokers, driving subscription growth, hyperscaler ties and digital platforms.
RedCloud hits 100,000 users as it rolls out agentic AI
This month
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data analytics
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digital transformation
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fintech
RedCloud passes 100,000 users and deploys agentic AI across its trade platform after enabling over USD $6.91 billion in FMCG transactions.
ECI buys Drypowder to boost ERP payments & AR tools
This month
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saas
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manufacturing
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data analytics
ECI acquires Drypowder to embed AI-driven AR and digital payments into its ERP platforms for construction and building materials users.
GTIA launches Innovate Awards for AI-led IT service
Last month
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digital transformation
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cx
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martech
GTIA unveils Innovate Awards to honour deployed AI solutions delivering measurable business impact, with winners earning USD $20,000 each.
Zero Networks adopts channel-first model to grow UK partners
Last month
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firewalls
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network security
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mfa
Zero Networks shifts to a 100% channel-first model and revamps its Zero to Sixty programme to accelerate UK partner growth in cybersecurity.
Belluno fire brigade deploys gas & radiation monitors
Last month
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iot
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partner programmes
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risk & compliance
Belluno fire brigade adopts connected gas and radiation monitors to bolster venue safety ahead of the Milan-Cortina Winter Olympics.
Distributors gain clout in shaping cloud & AI sales
Last month
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robots
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firewalls
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hyperscale
Global distributors, steering USD $180 billion in tech sales, are recasting how cloud and AI reach customers via platforms and new partners.
monday.com boosts AI-first partner drive with new perks
Last month
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saas
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crm
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digital transformation
monday.com expands its global partner drive with AI incentives, new reseller paths and an upgraded platform to boost channel-led growth.
Netmore unveils Pulse partner push for global IoT scale
Last month
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smart cities
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iot
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iiot
Netmore launches its Pulse partner scheme to streamline global IoT roll-outs, unifying over 200 partners and prioritising LoRaWAN at scale.
eBPF report shows efficiency, security gains at scale
Last month
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ddos
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ransomware
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devops
eBPF report finds major cloud players cutting CPU, traffic costs and boosting security at scale, signalling a shift to kernel-level control.
CyberArk crowns PwC 2025 Global Partner of the Year
Last month
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digital transformation
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hyperscale
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pam
CyberArk names PwC its 2025 Global Partner of the Year as partner-led deals surge and certification-driven identity security gains pace.
Flare sees rapid MSSP uptake of external threat intel
Last month
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devops
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soc
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partner programmes
Flare reports 114% annual growth among MSSPs as providers consolidate threat intelligence tools to boost services without extra analyst strain.
Palo Alto revamps NextWave to reward AI security platforms
Last month
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firewalls
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digital transformation
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network security
Palo Alto overhauls NextWave to reward partners building AI-driven security platforms and services over traditional product sales volume.
1Password expands global partner push for AI identity
Last month
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saas
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digital transformation
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pam
1Password revamps its global partner programme to tap soaring demand for AI-era identity security and non-human access governance.
SolarWinds revamps global partner programme with tiers
Last month
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data analytics
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digital transformation
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planning
SolarWinds refreshes global partner programme with tiered incentives, richer marketing support, and new training and specialisation tracks.
Pure Storage unveils new top partner tier & services push
Last month
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storage
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data protection
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private cloud
Pure Storage launches an Ambassador partner tier and boosts services focus, aiming to deepen channel skills in AI, cyber resilience and cloud.
Pure Storage unveils Ambassador tier in EMEA revamp
Last month
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storage
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data protection
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dr
Pure Storage launches elite Ambassador tier and solution badges in EMEA, sharpening services-led partner focus on AI, cloud and cyber resilience.