The Ultimate Guide to Partner Programmes

2026 · Canadian Edition

Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.

By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.

Canadian Partner Programmes news
Analyst Insights
Rafay & Argentum AI strike software orchestration deal
Gartner · Partner Programmes · Virtualisation
Last week
Arctic Wolf wins Gartner Customers' Choice for MDR
Gartner Peer Insights · Partner Programmes · Cloud Security
Last week
Everest names Sapiens Decision a Luminary in AI report
Everest Group · Partner Programmes · Digital Transformation
Last week
Whatfix study warns AI adoption gap costs mid-sized firms
Gartner Market Guide · Partner Programmes · SaaS
This month
Boomi named leader in IDC MarketScape API management
IDC MarketScape · Partner Programmes · Data Protection
Last month
Expert columns
The biggest shift in M&A: Strategic and cultural fit first (then financial)
By Matt Reck of Fortra
Last week
Pivoting marketing strategy in the face of a recession
By Azadeh Williams of AZK Media
Last week
Why the next phase of AI adoption will be determined less by models and more by data foundations
By Will LaForest of Confluent
Last week
How Apograph uses proactive firewall upgrades to protect clients and control costs
By Gaëlle Perrin of SonicWall
Last week
The evolving role of the CSO: From technical guardian to business strategist
By Bill O’Connell of Commvault
Last month
How cybersecurity partner programs are evolving in 2026
By Allison Clarke of SonicWall
Last month
How Sourcepass turns firewall upgrades into a competitive edge
By Gaëlle Perrin of SonicWall
Last month
AI agents vs AI automations: how to get the mix right in your future marketing strategy
By Pipin Firmansyah of Manning & Co
Last month
AI is driving the next wave of fintech acquisitions - but most acquirers aren't ready for what comes next
By Ghaleb El Masri of ADAPTOVATE
Last month
Consistent security, less overhead: Help your customers do more with SonicWall NSM
By Suriti Singh of SonicWall
Last month
Trust as a measurable asset for CMOs in the age of AI
By Geoff Main of Passionberry Marketing
Last month
Upgrade advantage: Future-proofing for partners, MSPs and MSSPs
By Sarah Choi and Mahpara Banday of SonicWall
Last month
Inside Wialon's Partner Challenge: How telematics went off road at Dakar Rally
By Aliaksandr Kuushynau of Wialon
Last month
The Golden Triangle of marketing in the AI era
By Gemma Manning of Manning & Co
Last month
Secure by default: Moving beyond secure by design
By Chandrodaya Prasad of SonicWall
Last month
Interviews
Scale By Avec says strategic hiring is the key in the age of AI
Discussing Collaboration
Last month
Milestone turns video data into AI-driven intelligence
Discussing Software-as-a-Service
Last month
Composable, process‑aware AI key to enterprise ROI
Discussing Digital Transformation
Wed, 25th Feb 2026
Exclusive: Edifier outlines next phase of global audio strategy
Discussing Headphones
Tue, 10th Feb 2026
Exclusive: The future of creative agencies as platforms
Discussing Digital Transformation
Thu, 30th Oct 2025
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