TechDay Canada - Canada's technology news network

Public Relations Stories - Page 2

Global Stories

Public Relations stories

Kordia appoints Aroha Fleming as communications head
Firewalls

Kordia appoints Aroha Fleming as communications head

The move comes as cyber security scrutiny grows, with Fleming tasked with sharpening how Kordia explains its role in keeping New Zealand connected.

By Joseph Gabriel Lagonsin • 3 min read • Tue, 31st Mar 2026
Companies grow quieter as polarisation reshapes PR
Risk & Compliance

Companies grow quieter as polarisation reshapes PR

More companies are staying silent on social issues as US polarisation pushes PR teams towards defensive, selective messaging.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 27th Mar 2026
Indigo Telecom hires Ilex to drive global growth push
Network Infrastructure

Indigo Telecom hires Ilex to drive global growth push

Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.

By Kaleah Salmon • 4 min read • Wed, 18th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Google AI more negative than ChatGPT for brand reputation
Customer Experience

Google AI more negative than ChatGPT for brand reputation

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Style, substance, and strategy: Drawing similarities between pageantry and PR
Partner Programmes

Style, substance, and strategy: Drawing similarities between pageantry and PR

From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.

By Aleesha Naxakis • 4 min read • Fri, 6th Mar 2026
Why 'Give to Gain' needs to stop being a women's virtue and start being a business model
Unified Communications

Why 'Give to Gain' needs to stop being a women's virtue and start being a business model

Communications must abandon hoarding influence and make advocacy a core business strategy, not a selfless virtue expected only of women.

By Lizi Sprague • 3 min read • Fri, 6th Mar 2026
The women who keep fintech clear, usable, and trusted
Digital Transformation

The women who keep fintech clear, usable, and trusted

Women in fintech comms quietly shape how digital finance is explained, tested and trusted, turning complex systems into everyday tools.

By Anastasiia Goritskaia • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Public Relations stories

What is a 'Brand' in B2B technology - and how does it drive growth
Customer Experience

What is a 'Brand' in B2B technology - and how does it drive growth

Strong brand credibility can shorten enterprise sales cycles, lift deal values and cut customer acquisition costs for B2B tech firms.

By Patrick Keenan • 4 min read • Tue, 7th Apr 2026
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 1st Apr 2026
Szuplat warns UK leaders over AI-heavy communications
Generative AI

Szuplat warns UK leaders over AI-heavy communications

Executives risk eroding trust with investors and staff if AI-generated language replaces direct, human communication, Terry Szuplat said.

By Sofiah Nichole Salivio • 4 min read • Fri, 27th Mar 2026
Wildfire wins Apogee, Cadence & SNP Group PR briefs
Digital Transformation

Wildfire wins Apogee, Cadence & SNP Group PR briefs

The agency’s start of year momentum expands its B2B technology roster, with briefs spanning UK, EU and managed services communications.

By Sean Mitchell • 3 min read • Thu, 26th Mar 2026
Why clarity, not volume, wins B2B tech buyers in an AI-saturated market
Digital Transformation

Why clarity, not volume, wins B2B tech buyers in an AI-saturated market

In an AI-saturated B2B tech market, buyers shun content overload and reward vendors who offer clear, trusted, decision-ready insight.

By Patrick Keenan • 4 min read • Thu, 19th Mar 2026
Food & drink brands double down on influencers for 2026
Marketing Technologies

Food & drink brands double down on influencers for 2026

European food and drink brands will boost influencer spend and creator rosters in 2026, shifting from test campaigns to long-term strategy.

By Mark Tarre • 4 min read • Wed, 11th Mar 2026
Beyond the booth: How tech companies can win at industry events
Digital Transformation

Beyond the booth: How tech companies can win at industry events

Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.

By Patrick Keenan • 4 min read • Fri, 6th Mar 2026
If AI can't quote you, do you exist? The new reality for communications
Digital Transformation

If AI can't quote you, do you exist? The new reality for communications

As AI becomes a sleepless gatekeeper of reputation, communicators must feed the machines or risk vanishing into background noise.

By Deborah Pead • 5 min read • Fri, 6th Mar 2026
TechDay expands into Ireland with eight new technology news sites
Hyperscale

TechDay expands into Ireland with eight new technology news sites

TechDay launches eight specialist technology news sites in Ireland, targeting sectors from cybersecurity to telecoms as part of its international growth.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 5th Mar 2026
Safeguarding personal reputations: Women leaders' edge in AI-driven tech communications
Marketing Technologies

Safeguarding personal reputations: Women leaders' edge in AI-driven tech communications

Women tech leaders harness AEO and EEAT to shield reputations from AI deepfakes, turning bias-fuelled vigilance into a strategic edge.

By Carrick Graham • 4 min read • Thu, 5th Mar 2026