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Retail media Stories - Page 8

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Retail media stories

Sparkfly & PlayOn link school sports to retail data
Data Protection

Sparkfly & PlayOn link school sports to retail data

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
Vudoo & PubMatic launch shoppable programmatic ads
Customer Experience

Vudoo & PubMatic launch shoppable programmatic ads

Vudoo partners with PubMatic to bring shoppable, commerce-enabled ads to its programmatic marketplace via a single deal ID integration.

By Karen Joy Bacudo • 3 min read • Fri, 6th Mar 2026
LiveRamp unveils AI agents for data-driven marketing
Data Protection

LiveRamp unveils AI agents for data-driven marketing

LiveRamp launches partner-built AI agents in its platform, automating audience planning, cross-media measurement and privacy-safe optimisation.

By Catherine Knowles • 4 min read • Fri, 6th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026
Typeface unveils AI engine for governed marketing at scale
DevOps

Typeface unveils AI engine for governed marketing at scale

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Zitcha appoints Phil Bonanno as APAC Commercial Director
Software-as-a-Service

Zitcha appoints Phil Bonanno as APAC Commercial Director

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

By Mark Tarre • 3 min read • Mon, 2nd Mar 2026
Vusion & Qualcomm unveil AI-native vision for retail
Wearables

Vusion & Qualcomm unveil AI-native vision for retail

Vusion and Qualcomm set out vision for AI-native shops using BLE, smart shelves and edge computing to tighten operations and boost margins.

By Kaleah Salmon • 4 min read • Fri, 27th Feb 2026
Revuze adds TikTok Shop insight to market platform
Data Analytics

Revuze adds TikTok Shop insight to market platform

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

By Catherine Knowles • 3 min read • Fri, 27th Feb 2026
Zitcha names Steve Biddle Chief Commercial Officer
Marketing Technologies

Zitcha names Steve Biddle Chief Commercial Officer

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

By Sean Mitchell • 3 min read • Mon, 23rd Feb 2026

Stories from Other Regions

Retail media stories

Epsilon links digital retail media to UK in-store sales
Customer Experience

Epsilon links digital retail media to UK in-store sales

Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
THG Ingenuity opens gifting ad channel to partners
Customer Experience

THG Ingenuity opens gifting ad channel to partners

THG Ingenuity opens its Gift With Purchase ad channel to external brands, promising higher conversion and fresh retail media revenues.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Pricer Avenue pilot brings digital shelf edge upgrade
Digital Signage

Pricer Avenue pilot brings digital shelf edge upgrade

Pricer pilots Avenue digital shelf-edge displays with East of England Co-op, promising richer in-aisle promotions and new revenue streams.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 4th Mar 2026
Levanta unifies creator & affiliate tools for Shopify
Marketing Technologies

Levanta unifies creator & affiliate tools for Shopify

Levanta's new Shopify integration unifies creator and affiliate programmes across Shopify, Amazon and Walmart to streamline tracking and payouts.

By Catherine Knowles • 4 min read • Wed, 4th Mar 2026
Wickes debuts home improvement retail media network
Digital Transformation

Wickes debuts home improvement retail media network

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

By Sofiah Nichole Salivio • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026
Redefining retail discovery for Southeast Asian brands with Gen AI
Digital Transformation

Redefining retail discovery for Southeast Asian brands with Gen AI

Generative AI is reshaping how Southeast Asian consumers discover, trust and buy, pushing brands to fight for visibility on the AI shelf.

By Simone Morandi • 5 min read • Fri, 20th Feb 2026
The Trade Desk & THG link up on beauty retail data
Marketing Technologies

The Trade Desk & THG link up on beauty retail data

The Trade Desk links with THG to plug Cult Beauty and LOOKFANTASTIC shopper data into programmatic campaigns across the open internet.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Feb 2026