Social Media stories - Page 12

Hootsuite acquires Sparkcentral, a SaaS provider for digital customer engagement, expanding its social customer care capabilities.

Social media's suspension of Trump does little to combat online misinformation, says Reset Australia's Chris Cooper.

Organisers of the New Year's Eve Ball Drop Celebration are bringing the world's biggest party to homes around the world, live and direct from Times Square.

If a crisis unfolded, 38% would stop using an organisation’s products if they were caught up in a crisis that spilled online.

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite’s 150+ app ecosystem.

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

B2B decision makers see social media as a means to discover new products and services, with YouTube leading the social platform of choice.

Organisations often limit social to the marketing department, but instead it should be connected into the ‘lifeblood and workflow’.

Over 3.9 billion people now use social media, with COVID-19 lockdowns contributing to the rise in usage, according to a report by Hootsuite and We Are Social.

As home-working more than ever exhausts us digitally, maintaining a disciplined routine and actively switching off are key to avoiding screen fatigue.

Hootsuite is offering free access to its pro plan for non-profits and small businesses until 1 July 2020 amid the COVID-19 crisis.

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

Feeling down online? Pedigree’s new app encourages Kiwis to share pet pics to combat social media negativity and improve mental health.

TikTok has surged past 40 million daily active users, with new research revealing a majority of usage on Android and significant growth in the US market.

Jobseekers must take calculated risks, avoid raising salary talks too early, and highlight transferrable skills in 2020, says recruitment firm Hays.

How do you make enough noise to let people know who you are, but also build an authentic community and open lines of communication with your audience?.

Social commerce in South East Asia is booming, with 96% of marketers in a new survey foreseeing its growing importance over the next five years.

More than 6.6 billion images are uploaded to the internet every day, but for those who are blind or have low vision, it can be a massively limited experience.

Organisations now face an even wider risk landscape, as they seek to tackle emerging digital threats and deal with complex reputational and regulatory issues.