B2B Marketing stories
Explainer: How Adobe is building agentic marketing
3 days ago
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hyperscale
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cx
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martech
Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.
Code and Theory appoints JJ Schmuckler as President
4 days ago
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digital transformation
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microsoft
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amazon
Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.
Code and Theory launches AI creative tool with Adobe
4 days ago
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devops
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cx
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martech
Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.
Forrester warns AI marketing spend lacks business impact
4 days ago
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cx
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martech
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partner programmes
Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.
Adobe unveils CX Enterprise Coworker for AI workflows
6 days ago
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hyperscale
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cx
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martech
Adobe launches CX Enterprise Coworker to connect fragmented marketing systems and let AI agents carry out customer experience tasks with human oversight.
AppDirect buys PartnerStack to expand B2B sales platform
Last week
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saas
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martech
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commerce systems
AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.
Nearly 18% of marketing emails miss inboxes, study finds
Last week
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cx
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martech
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partner programmes
APAC marketers urged to tighten email deliverability as Sinch Mailgun study says weaker inbox placement is draining returns despite heavier AI adoption.
Cynomi launches GTM academy for MSP cybersecurity sales
This month
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partner programmes
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cybersecurity
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it services
Cynomi unveils practical go-to-market academy to help managed service providers package, price and sell cybersecurity services more effectively.
Why email automation fails without clean and verified data
This month
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crm
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martech
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personalisation
Clean, verified customer data is the key to effective email automation, as poor records can damage deliverability, targeting and ROI.
The zero-click future: How to optimize your email strategy for AI
Last month
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cx
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martech
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personalisation
As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.
AI agents vs AI automations: how to get the mix right in your future marketing strategy
Last month
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digital transformation
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cx
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martech
B2B marketers are racing to balance AI agents and rule-based automations to personalise at scale without losing the human touch.
Multiply raises USD $9.5m for self-learning B2B ads
Last month
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crm
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devops
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martech
San Francisco startup Multiply raises USD $9.5m to power self-learning B2B ad campaigns across Google Search, LinkedIn and emerging AI formats.
Indigo Telecom hires Ilex to drive global growth push
Last month
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network infrastructure
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hyperscale
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dc
Indigo Telecom appoints Ilex as global marketing and PR partner to sharpen messaging and support its international expansion strategy.
Trust as a measurable asset for CMOs in the age of AI
Last month
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cx
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martech
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partner programmes
As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.
Why brand visibility is the most critical metric in today's AI-driven world
Last month
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crm
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digital transformation
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cx
As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.
The new world of GEO - are you ready?
Last month
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martech
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ai
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b2b
Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.
The Golden Triangle of marketing in the AI era
Last month
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digital transformation
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martech
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partner programmes
As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Last month
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martech
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genai
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llms
Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.
LivTech adds CMO & CRO to drive healthcare tech growth
Last month
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saas
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partner programmes
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erp
LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.
BrightEdge unveils AI tools to track search visibility
Last month
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data analytics
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cx
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martech
BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.