B2B Marketing stories - Page 4
Deepfake threat looms for B2B marketing leaders, says report
Thu, 6th Feb 2025
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genai
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ai
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cybersecurity
A Forrester report reveals deepfake technology poses urgent risks to B2B marketing, with 80% of firms unprepared for its threat to business integrity.
Marketing budgets rise in 2024, AI drives strategic growth
Fri, 15th Nov 2024
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fintech
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martech
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iot
A survey by 10Fold reveals 65% of marketing leaders in the US, Canada, and Europe anticipate larger budgets in 2024, despite fewer KPI pressures.
TechDay's Editor interviews: What you need to know
Mon, 12th Feb 2024
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techday
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b2b marketing
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faq
TechDay outlines how its paid Editor interviews work, from booking and briefing to images, call-to-action links and a three-to-five-day turnaround.
Introducing Ultimate Guides, TechDay's new editorial features
Fri, 23rd Sep 2022
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hyperscale
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martech
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dc
TechDay introduces new Ultimate Guides, providing comprehensive coverage on various topics across its sites. Brand features available.