B2B Marketing stories - Page 3

Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

TechDay marks two years of UK growth, with eight specialist tech news sites, 7,600 stories and rising visibility across major platforms.

Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.

B2B buyers are rebelling against scripted 'discovery theatre' sales, accusing vendors of wasting time, misusing AI and eroding trust.

The two firms launch a joint AI search visibility service to help B2B brands shape how LLMs describe and surface them as people switch away from search engines.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Adobe launches Brand Concierge, an AI platform to centralise creative assets and deliver personalised, brand-compliant content across customer journeys.

Forrester warns that AI errors could cost B2B firms over USD $10 billion by 2026 due to unregulated tool use, while influencer spending and AI negotiation rise.

Adobe launches AI agents within its B2B marketing tools to personalise interactions, streamline workflows, and speed up sales processes for businesses.

The classic marketing funnel is obsolete; businesses must adopt the 4 P's strategy to engage prospects in today's complex, multi-touch buying journey.

The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.

StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.

ROI·DNA expands across EMEA and APAC, integrating AI-driven platforms to offer unified global marketing for enterprise tech brands.

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

At Adobe Summit 2025, CEO Shantanu Narayen declared a 'golden age of design', where AI expands creativity's reach, empowering marketers and hobbyists alike.

Adobe has launched a private preview of its Marketing Agent, collaborating with Microsoft to integrate AI in Microsoft 365 Copilot applications, enhancing marketers' productivity.