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SAP study finds AI agents shape Gen Z buying decisions
Customer Relationship Management

SAP study finds AI agents shape Gen Z buying decisions

Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
8x8 launches AI Routing for broader customer service
Software-as-a-Service

8x8 launches AI Routing for broader customer service

Customer queries can now be directed to experts beyond the contact centre, as 8x8's new tool uses data to match issues in real time.

By Mark Tarre • 4 min read • 3 days ago
SAP Concur says CFOs need strategic & people skills
Data Analytics

SAP Concur says CFOs need strategic & people skills

Most finance chiefs still need sharper strategic, people and commercial skills before boards will back them for the top job, a survey found.

By Karen Joy Bacudo • 4 min read • 3 days ago
Meta launches AI tools for advertisers & businesses
Customer Experience

Meta launches AI tools for advertisers & businesses

Marketers could save time and reach more customers as Meta expands AI across ad creation, creator discovery and WhatsApp sales chats.

By Regine Laguilles • 4 min read • 4 days ago
Bir & Paysend launch international transfers in Azerbaijan
Digital Transformation

Bir & Paysend launch international transfers in Azerbaijan

The new feature lets m10 users send money to more than 140 countries and territories, broadening Bir's reach beyond domestic payments.

By Sofiah Nichole Salivio • 4 min read • 5 days ago
Cloudinary launches image to video tool for brands
Software-as-a-Service

Cloudinary launches image to video tool for brands

Brands using large image libraries could cut video production costs as Cloudinary folds generation, moderation and editing into one workflow.

By Sofiah Nichole Salivio • 3 min read • 5 days ago
Zeroseven wins top Umbraco Cloud award for Icon Group
Software-as-a-Service

Zeroseven wins top Umbraco Cloud award for Icon Group

The Brisbane agency's recognition boosts Australia's profile in Umbraco's global partner network as it expands across APAC.

By Sean Mitchell • 4 min read • 6 days ago
TCS tops Everest Group's store services provider ranking
Data Analytics

TCS tops Everest Group's store services provider ranking

Stores are becoming a bigger tech battleground as retailers seek tighter links between operations, checkout and customer engagement.

By Sean Mitchell • 3 min read • 6 days ago
Call of Duty & Battlefield fans show critical loyalty
Gaming

Call of Duty & Battlefield fans show critical loyalty

Criticism can signal deep attachment in gaming forums, where researchers found Call of Duty and Battlefield fans defend brands while airing flaws.

By Sofiah Nichole Salivio • 4 min read • Last week
Maestra passes 100 clients with embedded marketer model
Software-as-a-Service

Maestra passes 100 clients with embedded marketer model

Brands under pressure to simplify marketing operations are turning to Maestra's embedded marketer model, as annual recurring revenue nears USD $5 million.

By Regine Laguilles • 4 min read • Last week

Stories from Other Regions

Customer engagement stories

3PL appoints Ryan Walker as Head of Customer Experience
Digital Transformation

3PL appoints Ryan Walker as Head of Customer Experience

The new role signals 3PL's push to improve service and align staff, systems and technology as competition in fulfilment intensifies.

By Sofiah Nichole Salivio • 4 min read • 3 days ago
JioHotstar says voice search overtakes text in discovery
Digital Transformation

JioHotstar says voice search overtakes text in discovery

More than 60% of JioHotstar users now use voice to find content, as the streamer bets on AI to tame its 300,000-hour library.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago
Code and Theory launches sports content system with Adobe
Software-as-a-Service

Code and Theory launches sports content system with Adobe

Sports teams juggling dozens of sponsors and channels are set for tighter content control as a new Adobe-backed system tackles governance and ROI.

By Mark Tarre • 3 min read • 4 days ago
AI tools reshape US consumer loyalty, Amperity says
Data Protection

AI tools reshape US consumer loyalty, Amperity says

As AI recommendations shape shopping, 63% of US consumers say they would switch brands for a better offer, Amperity found.

By Sean Mitchell • 3 min read • 4 days ago
Adobe signs five-year RACQ AI partnership with Deloitte
Software-as-a-Service

Adobe signs five-year RACQ AI partnership with Deloitte

RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.

By Sean Mitchell • 4 min read • 4 days ago
Google Cloud names new country heads in Indonesia & Thailand
Data Protection

Google Cloud names new country heads in Indonesia & Thailand

The appointments bolster Google Cloud's push for AI and cloud growth in Southeast Asia, as competition intensifies across key markets.

By Mark Tarre • 5 min read • 5 days ago
Adobe expands AI partnerships with agencies & Microsoft
Digital Transformation

Adobe expands AI partnerships with agencies & Microsoft

The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.

By Sean Mitchell • 4 min read • 5 days ago
Paytronix says geofencing drives new convenience revenue
Data Analytics

Paytronix says geofencing drives new convenience revenue

Most geofenced food sales are additive revenue, with convenience stores also seeing bigger baskets and more frequent visits from app users.

By Sean Mitchell • 4 min read • 6 days ago