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Marketing Automation stories - Page 2
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Stop burning money on manual marketing tasks
Last month
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devops
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data analytics
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digital transformation
Stop wasting budget on grunt work: use agentic automation to handle competitor intel, reporting, SEO and lead routing so marketers drive revenue.
Aurasell unveils AI-native GTM OS overlay for CRMs
Last month
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crm
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data analytics
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digital transformation
Aurasell launches GTM OS, an AI-native overlay that automates go-to-market workflows across existing CRMs without risky system replacement.
Retailers cut Valentine's discounts as browsing rises
Last month
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martech
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commerce systems
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personalisation
Online Valentine's discounts shrink as shoppers browse earlier, research more and spread spending beyond traditional romantic gifts.
Infobip boosts WhatsApp marketing ROI with new API tools
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Collage names co founder Ross Durbin as chief executive
Last month
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manufacturing
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digital transformation
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ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Last month
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crm
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manufacturing
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data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
Marketers: Get ready to AI-proof your careers
Last month
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Mailchimp boosts eCommerce tools with wider SMS rollout
Last month
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saas
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devops
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data analytics
Mailchimp expands eCommerce tools and AI-driven automation, rolling out SMS to 34 new EMEA markets to boost small business marketing ROI.
Optimizely named a Leader in 2026 Gartner Quadrant
Last month
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devops
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data analytics
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cx
Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Canva brings brand-safe design generation into ChatGPT
Last month
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martech
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cdp
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genai
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Last month
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Genstore unveils AI agents to run online shops end-to-end
Last month
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data analytics
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martech
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cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
Pendulum backs 'invisible personalisation' for events
Last month
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cx
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martech
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personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.
ServiceNow deepens Anthropic tie & wins airline deal
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
ServiceNow makes Anthropic's Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
Pearson warns AI gains hinge on urgent workforce reskilling
Thu, 29th Jan 2026
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digital transformation
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martech
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hcm
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
Wed, 21st Jan 2026
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uc
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data analytics
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digital transformation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.
Amperity unveils AI agent to build live customer journeys
Wed, 14th Jan 2026
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cx
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martech
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rpa
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
Wed, 14th Jan 2026
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cx
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martech
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cdp
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.