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Marketing Automation stories - Page 3
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Salesforce adds shared-context AI tools for retailers
Tue, 13th Jan 2026
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uc
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digital transformation
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cx
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
Talkdesk unveils new AI tools for retail & consumer goods
Mon, 12th Jan 2026
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uc
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digital transformation
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cx
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
B2B data cleansing: Improving business data quality
Mon, 12th Jan 2026
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data protection
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data analytics
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cx
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Brands shift to centralised platforms as channels grow
Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Quiet quitting exposes the fragility of customer loyalty
Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Kentico's Xperience platform gains top analyst praise
Fri, 9th Jan 2026
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digital transformation
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ecm
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cx
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Why data trust is the missing link in digital transformation
Thu, 1st Jan 2026
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data analytics
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digital transformation
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cx
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
From click to delivery: How bad data breaks the eCommerce experience
Tue, 30th Dec 2025
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cx
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martech
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commerce systems
Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.
Amperity unveils AI tools to personalise airline, hotel stays
Thu, 18th Dec 2025
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digital transformation
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cx
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martech
Amperity debuts AI-powered tools for airlines and hotels, promising real-time personalised offers by unifying fragmented traveller data.
Innovid boosts Social Ads Manager with Reddit tools
Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
Satellite, eSIM & loyalty to reshape 2026 telecoms
Fri, 12th Dec 2025
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fintech
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cx
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martech
Satellite tie-ups, eSIM and loyalty-led MVNOs will drive practical, value-focused change in UK and European telecoms by 2026.
Programmatic digital OOH set to reshape media plans
Thu, 11th Dec 2025
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digital signage
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cx
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martech
Programmatic digital out-of-home is set to become a core media-plan pillar by 2026 as tighter budgets push marketers towards data-led OOH.
Infobip sees Black Friday rich messaging volumes surge
Tue, 9th Dec 2025
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uc
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cx
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martech
Infobip logs 12.2 billion Cyber Week interactions as retailers drive a 277% Black Friday surge in rich messaging such as RCS and WhatsApp.
Cloudbeds & Klaviyo partner to boost hotel guest marketing
Sat, 22nd Nov 2025
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crm
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martech
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cdp
Cloudbeds partners with Klaviyo to enable hotels to automate personalised guest marketing and boost direct bookings using integrated real-time data.