TechDay Canada - Canada's technology news network

Marketing Stories - Page 8

Canadian Stories

Marketing stories

Traditional banks, telcos among Canada's top valued brands
Unified Communications

Traditional banks, telcos among Canada's top valued brands

Growth has spread beyond banking in Canada, with telecoms, utilities and retailers helping lift the country’s top brand values 16 per cent.

By Jake MacAndrew • 3 min read • Wed, 29th Apr 2026

Global Stories

Marketing stories

Gen Z shoppers trust AI recommendations, study finds
Customer Experience

Gen Z shoppers trust AI recommendations, study finds

Retailers face a shift in trust as 64% of Gen Z shoppers buy on AI recommendations without checking other sources, a study finds.

By Sofiah Nichole Salivio • 4 min read • Fri, 1st May 2026
Atoms AI launches Google Ads Agent for small firms
Software-as-a-Service

Atoms AI launches Google Ads Agent for small firms

Small firms and solo founders now get guided Google Ads setup and optimisation, easing a marketing hurdle for businesses with limited staff.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
How to work with TechDay: A guide for PR Agencies
Partner Programmes

How to work with TechDay: A guide for PR Agencies

TechDay tells PR agencies to send pitches by email, include full copy and images upfront, and avoid follow-ups, embargoes and off-topic stories.

By Sean Mitchell • 4 min read • Wed, 29th Apr 2026
Bedrock deploys bidder on Index Cloud in programmatic first
Marketing Technologies

Bedrock deploys bidder on Index Cloud in programmatic first

A first-of-its-kind setup could widen access to ad inventory as Bedrock runs its bidder inside Index Exchange’s cloud infrastructure.

By Kaleah Salmon • 4 min read • Wed, 29th Apr 2026
Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
SAS adds agentic AI tools to Customer Intelligence 360
Data Analytics

SAS adds agentic AI tools to Customer Intelligence 360

Marketers could spend less time switching between tools as SAS embeds specialist agents into Customer Intelligence 360 for journeys and search.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 29th Apr 2026

Stories from Other Regions

Marketing stories

Small firms lag on AI security training, survey finds
Data Protection

Small firms lag on AI security training, survey finds

Only 10% of small firms train staff on AI security, leaving many exposed as adoption grows and cyber fears rise.

By Karen Joy Bacudo • 4 min read • Last month
ACAM launches AI programme for not-for-profit sector
Data Protection

ACAM launches AI programme for not-for-profit sector

Charities are being urged to move beyond AI trial use as a new four-week course tackles governance, ethics and practical deployment.

By Mark Tarre • 4 min read • Last month
Woolworths & Coles top AI grocery visibility in Australia
Digital Transformation

Woolworths & Coles top AI grocery visibility in Australia

AI-generated shopping answers are steering more supermarket discovery, with local chains still beating Amazon in Australian grocery searches.

By Mark Tarre • 4 min read • Last month
Atlas warns of AI reputation breach for businesses
Software-as-a-Service

Atlas warns of AI reputation breach for businesses

Incorrect AI responses are already steering customers away, with Atlas finding factual errors in most brand profiles across major platforms.

By Catherine Knowles • 4 min read • Last month
AI saves marketers time but not strategy, survey says
Digital Transformation

AI saves marketers time but not strategy, survey says

Most marketers say AI saves time, yet few see it freeing them for strategy as teams face higher output demands and more complex workflows.

By Sofiah Nichole Salivio • 4 min read • Thu, 30th Apr 2026
Australian businesses embrace social selling, PayPal says
Digital Transformation

Australian businesses embrace social selling, PayPal says

Social platforms now account for 11% of online sales in Australia, with smaller firms driving a rapid shift to direct digital storefronts.

By Sean Mitchell • 3 min read • Thu, 30th Apr 2026
The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech
Marketing Technologies

The AI visibility gap: Why paid, owned channels are no longer enough for B2B tech

AI tools now favour recent, credible coverage over paid media, leaving B2B tech firms with a growing visibility gap in search results.

By Patrick Keenan • 5 min read • Thu, 30th Apr 2026
Webtrends Optimize launches charity grant for CRO platform
DevOps

Webtrends Optimize launches charity grant for CRO platform

A UK charity will get free access for a year as fundraising pressure pushes more non-profits to seek cheaper digital tools.

By Kaleah Salmon • 3 min read • Wed, 29th Apr 2026
UK SMEs could save £10,000 by ditching software tools
Software-as-a-Service

UK SMEs could save £10,000 by ditching software tools

Unused subscriptions are leaving UK SMEs exposed to rising SaaS bills, with some firms able to trim GBP £10,000 a year.

By Mark Tarre • 4 min read • Wed, 29th Apr 2026
Content systems in B2B tech: Scaling assets across channels
Data Protection

Content systems in B2B tech: Scaling assets across channels

B2B tech firms are wasting budget on one-off assets as tighter content systems help extend reach, sharpen messaging and improve ROI.

By Patrick Keenan • 4 min read • Wed, 29th Apr 2026