Marketing stories
Shoppers can now see cashback offers in real time inside ChatGPT chats, as Minty targets AI-led buying decisions and retail media budgets.
Small firms using team.blue brands can now automate bookings, compliance, website building and data analysis through AI tools.
Brands may need to rethink search spending as AI-driven visits from ChatGPT and similar tools convert almost three times better than Google traffic.
Recognition could help the London studio win more entertainment clients after its immersive Pendragon Cycle site took a Webby Award.
Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.
The move gives Mars staff a single AI system for search and task automation across its global Petcare, Snacking and Food businesses.
Clients could see local campaigns sharpened by traffic, weather and movement data as WPP folds Google Earth AI into its marketing platform.
Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.
Advertisers risk losing household-level accuracy as changing IP addresses disrupt targeting, frequency controls and attribution during campaigns.
Large merchants can now push product catalogues into AI shopping tools, with Dell among the first to test the new service.
Singapore jobseekers face fiercer competition as LinkedIn’s latest ranking shows financial services still dominate career-growth prospects.
Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.
Compliance teams face new blind spots as 61% of UK financial services and insurance staff use generative AI daily, a survey found.
Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.
Brands flooding customers with AI-generated messages risk wasted spend, as Braze says only those tying tools to live data are seeing clear returns.
Shoppers in three Southeast Asian markets will get AI product help and photo-based prompts as Nestlé and Lazada test conversational buying tools.
The rollout should cut production costs further after VidioGen helped Emtek reduce redevelopment time by 30% on an animated series.
The recognition underlines Cognitiv’s growth as revenue from its ContextGPT product jumped 388% and new clients rose 67% last year.
Shoppers using AI tools are increasingly valuable to retailers, even as Adobe finds product pages still lag in machine readability.
AI-crawled websites are generating sharply higher customer engagement for local firms, according to a study spanning 850,000 sites and 69 million visits.
