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Customer engagement stories

Leaseweb names Jeroen Verkroost as Chief Marketing Officer
Hybrid Cloud

Leaseweb names Jeroen Verkroost as Chief Marketing Officer

The hire comes as cloud providers jostle for business from customers weighing AI workloads, sovereignty and compliance in Europe.

By Sofiah Nichole Salivio • 3 min read • This month
Audiences are cycling, not stacking: The new retention equation in media and entertainment
Digital Transformation

Audiences are cycling, not stacking: The new retention equation in media and entertainment

Rising prices and content overload are pushing viewers to treat subscriptions as temporary, forcing brands to rethink retention around re-entry.

By Braze • 6 min read • This month
Braze report says data beats AI for personalisation
Gaming

Braze report says data beats AI for personalisation

Media and entertainment groups risk wasted AI spend unless they first fix fragmented data and measurement, Braze's report says.

By Mark Tarre • 4 min read • This month
Kyndryl launches AI orchestration for enterprise workflows
Hybrid Cloud

Kyndryl launches AI orchestration for enterprise workflows

Many firms are still stuck in AI pilot purgatory, and Kyndryl's new orchestration tool aims to move projects into day-to-day operations.

By Sofiah Nichole Salivio • 4 min read • This month
Epicor names Rachel Barger as Chief Revenue Officer
Software-as-a-Service

Epicor names Rachel Barger as Chief Revenue Officer

The appointment puts sales, marketing and customer success under one executive as Epicor seeks steadier recurring revenue and wider global reach.

By Sofiah Nichole Salivio • 3 min read • This month
Gentrack names three executives to drive growth strategy
Enterprise Resource Planning

Gentrack names three executives to drive growth strategy

The utility software group is tightening its leadership as it pushes its g2 platform into more regulated markets and pursues acquisitions.

By Sean Mitchell • 4 min read • This month
Mastercard expands offers network across Asia Pacific
Fintech

Mastercard expands offers network across Asia Pacific

Banks in Asia Pacific are set to use Mastercard's offers platform to counter super apps and prove more sales from promotions.

By Karen Joy Bacudo • 4 min read • This month
Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences
eCommerce

Groundhog Launches Live Commerce Booster to Grow Live Shopping Audiences

Advertisers can now tap livestream clips to pull shoppers from outside platform walled gardens, as live commerce gets harder to scale.

By Sofiah Nichole Salivio • 3 min read • This month

Stories from Other Regions

Customer engagement stories

New Zealand essential email open rates fall to 63.6%
Marketing Technologies

New Zealand essential email open rates fall to 63.6%

Lower inbox visibility is making vital notices harder to reach New Zealanders, even as those opened are drawing more clicks.

By Mark Tarre • 4 min read • This month
Irish tech leaders cite skills gaps as AI investment rises
Digital Transformation

Irish tech leaders cite skills gaps as AI investment rises

Skills shortages are now holding back Ireland's tech chiefs as AI investment jumps, with most firms still unable to deploy it at speed.

By Joseph Gabriel Lagonsin • 5 min read • This month
Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?
Customer Relationship Management

Loyalty leaders discuss: What are global loyalty programs doing that's missing in APAC?

Loyalty schemes in APAC are losing relevance as global leaders win customers with simpler, more personal offers delivered in real time.

By Aaron Crowe • 4 min read • This month
Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic
Customer Relationship Management

Loyalty leaders discuss: Impact on personalisation across APAC as AI moves from predictive to agentic

Brands risk losing customers to AI agents unless loyalty offers are machine-readable, real-time and simple enough to be chosen automatically.

By Aaron Crowe • 5 min read • This month
Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering
Customer Relationship Management

Loyalty leaders discuss: The biggest gap between what APAC consumers expect and what brands are delivering

APAC retailers are losing margin as clunky loyalty systems fail to meet demand for real-time, personalised offers and easier redemption.

By Aaron Crowe • 5 min read • This month
NZ households prioritise utilities over telco debts
Bank of New Zealand

NZ households prioritise utilities over telco debts

Cost-of-living pressure is pushing New Zealand households to protect power and water bills first, while telco debts are among the first to slip.

By Joseph Gabriel Lagonsin • 4 min read • This month
6 Proven Use Cases of Email Verification Across Industries
Fintech

6 Proven Use Cases of Email Verification Across Industries

Bad addresses can waste spend, skew analytics and undermine compliance as firms move email verification from clean-up to core infrastructure.

By Edmund Ng • 6 min read • This month
SoFi launches AI Coach for members' financial guidance
Data Protection

SoFi launches AI Coach for members' financial guidance

Available first to premium members, the chat-based tool lets users manage spending, debt and savings inside the app as AI finance rivals multiply.

By Karen Joy Bacudo • 4 min read • This month
Quietly transforming CX without replacing humans
Digital Transformation

Quietly transforming CX without replacing humans

AI is trimming contact-centre admin and lifting productivity as CX teams seek gains without sacrificing the human touch.

By Richard Hall • 4 min read • This month
Netcore launches Audience Agent for faster segmentation
Digital Transformation

Netcore launches Audience Agent for faster segmentation

Marketers could cut audience build times by up to 90% as the tool lets teams define segments in natural language and edit them live.

By Sean Mitchell • 4 min read • This month