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Customer engagement Stories - Page 36

Global Stories

Customer engagement stories

EY launches Studio+ to drive customer-centric AI transformation
Digital Transformation

EY launches Studio+ to drive customer-centric AI transformation

EY launches Studio+, combining design, sales, marketing, and AI expertise to help businesses transform customer experiences and drive growth amid digital shifts.

By Shannon Williams • 3 min read • Fri, 6th Jun 2025
Cosmetic UI updates to Ava spark 243% jump in Edible Beauty orders
Customer Experience

Cosmetic UI updates to Ava spark 243% jump in Edible Beauty orders

Cosmetic UI updates to Decidr's Ava led to a 243% surge in Edible Beauty orders, boosting revenue and engagement without changing its AI capabilities.

By Sean Mitchell • 3 min read • Thu, 5th Jun 2025
ANZ consumers want first-contact solutions but satisfaction lags
Unified Communications

ANZ consumers want first-contact solutions but satisfaction lags

Research shows 53% of ANZ consumers value first-contact resolution in service, yet only 33% of CX leaders believe they deliver highly personalised experiences.

By Shannon Williams • 5 min read • Wed, 4th Jun 2025
AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025
3 essential steps to scaling conversational AI for customer engagement
Customer Relationship Management

3 essential steps to scaling conversational AI for customer engagement

Conversational AI market valued at USD $5.8 billion in 2023 is set to reach USD $31.9 billion by 2028, revolutionising customer engagement across sectors.

By Andy O’Dower • 5 min read • Wed, 4th Jun 2025
HCL Unica+ unveiled as AI-first platform for trust-based marketing
Customer Experience

HCL Unica+ unveiled as AI-first platform for trust-based marketing

HCLSoftware launches HCL Unica+, an AI-first MarTech platform designed to build trust and loyalty amid rising digital marketing challenges.

By Melania Watson • 4 min read • Tue, 3rd Jun 2025
Sage expands Embedded Services to North America & Europe
Digital Transformation

Sage expands Embedded Services to North America & Europe

Sage has extended its Embedded Services to North America and Europe, enabling partners to integrate accounting tools directly into their platforms for SMEs.

By Catherine Knowles • 2 min read • Fri, 30th May 2025
Aryza acquires Webio to boost AI in financial software suite
Software-as-a-Service

Aryza acquires Webio to boost AI in financial software suite

Aryza has acquired conversational AI firm Webio to enhance its financial software with AI-driven features, aiming to lead in AI-powered credit and debt solutions.

By Kaleah Salmon • 3 min read • Fri, 30th May 2025
Salesforce launches Agentforce AI agents for financial services
Digital Transformation

Salesforce launches Agentforce AI agents for financial services

Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.

By Shannon Williams • 5 min read • Thu, 22nd May 2025
The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
AI adoption soars as data & personalisation top priorities
Digital Transformation

AI adoption soars as data & personalisation top priorities

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

By Sean Mitchell • 3 min read • Thu, 22nd May 2025

Stories from Other Regions

Customer engagement stories

AI personalisation in FMCG must be invisible to earn trust
Customer Experience

AI personalisation in FMCG must be invisible to earn trust

New research shows UK consumers prefer AI personalisation in FMCG to be subtle, with only 8% wanting more obvious AI interactions with brands.

By Jed Nykolle Harme • 3 min read • Wed, 4th Jun 2025
Winsted appoints Quint Andrae to drive public safety focus
Customer Experience

Winsted appoints Quint Andrae to drive public safety focus

Winsted appoints industry veteran Quint Andrae as Senior Vertical Market Manager to enhance its focus on public safety solutions and control room design.

By Jed Nykolle Harme • 2 min read • Wed, 4th Jun 2025
Paragon acquires Service Graphics to expand marketing services
Software-as-a-Service

Paragon acquires Service Graphics to expand marketing services

Paragon has acquired UK-based Service Graphics, enhancing its marketing services with brand activations, large format displays, and on-demand print expertise.

By Kaleah Salmon • 3 min read • Tue, 3rd Jun 2025
Aryza acquires Webio to boost AI SaaS financial services
Software-as-a-Service

Aryza acquires Webio to boost AI SaaS financial services

Aryza has acquired conversational AI firm Webio to enhance its AI-driven SaaS financial services, targeting improved customer engagement and collections.

By Kaleah Salmon • 3 min read • Thu, 29th May 2025
Qualtrics helps Asia Pacific firms boost customer experience
Digital Transformation

Qualtrics helps Asia Pacific firms boost customer experience

Qualtrics is aiding Asia Pacific firms like CBA and MSB to enhance customer loyalty and engagement through advanced feedback and AI-driven insights.

By Melania Watson • 3 min read • Wed, 28th May 2025
Australian shoppers demand digital deals, personalisation & AI
Customer Experience

Australian shoppers demand digital deals, personalisation & AI

New research shows 83% of Australian shoppers start purchases online, demanding personalised digital deals and AI tools amid cautious spending in 2025.

By Melvin Hipolito • 4 min read • Tue, 27th May 2025
Customer Science upgrades CX Integrator with AI & automation
Data Analytics

Customer Science upgrades CX Integrator with AI & automation

Customer Science upgrades its CX Integrator with AI and automation, offering Aussie businesses a cost-effective, tailored approach to improving customer experience.

By Melania Watson • 3 min read • Mon, 26th May 2025