Customer engagement stories
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
Businesses must build trust in conversational AI by setting clear goals, ensuring transparency, reducing bias, and continuously improving customer interactions.
Twilio partners with Microsoft in a multi-year deal to boost enterprise conversational AI, enhancing customer engagement through advanced AI and Azure integration.
Smart Communications has honoured leading Asia-Pacific firms, including ING and Westpac, with 2025 SCALE Awards for digital transformation and customer engagement.
Sabre appoints Jennifer Catto as EVP and CMO to drive global marketing strategy and growth, leveraging her 25 years' experience in transformational leadership.
B2C firms are embracing AI-powered self-service platforms to cut costs and boost customer flexibility, enhancing subscription account management.
NICE and ServiceNow partner to launch an AI-powered platform by Q4 2025, uniting customer service and enterprise operations for faster, seamless fulfilment.
Consilium Software has launched UniCRM, a new platform that unifies Help Desk, Collections, and Telemarketing to boost contact centre efficiency and customer experience.
N-able won a Gold Award at the Stevie Awards for its AI-driven customer support, enhancing engagement and service for partners globally.
eCommerce retailers are boosting loyalty and revenue by using WhatsApp's 3 billion-user reach for faster, efficient, and personalised customer service.
Eagle Eye and Ecrebo have partnered to blend personalised marketing with POS tech, enhancing retail promotions and loyalty programmes at store checkouts.
Sinch partners with OneReach.ai to integrate AI-driven communication tools, enhancing global customer engagement across multiple channels with advanced automation.
New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.
Talkdesk launches Utilities Experience Cloud, an AI-powered platform for utility firms to offer faster, personalised omnichannel customer service with real-time system integration.
8x8 enhances its Customer Experience platform with AI tools, RCS messaging, and digital wallet payments for improved, personalised user interactions.
Circana's new report reveals how brands can boost customer lifetime value through personalised commerce, leveraging data tech and predictive analytics.
South Africa's contact centres blend skilled agents and tech, helping UK firms enhance personalised, empathetic customer experiences amid rising digital demands.
Cloud-based adjudication boosts Southeast Asian retailers with fast, personalised offers, enhancing loyalty programmes and customer satisfaction across channels.
Tata Consultancy Services partners with Jazeera Airways to modernise its digital platform, enhancing customer experience and boosting revenue streams.
Excite Technology Services raises AUD $2.8 million to boost cyber security growth, funding its advanced digital forensics training centre and offensive security services.