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Marketing Automation stories - Page 5
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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martech
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cdp
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Landbase acquires Adauris to boost inbound GTM platform
Fri, 15th Aug 2025
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martech
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cdp
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marketing
The move is intended to enhance its go-to-market platform with signal-driven inbound marketing and new LinkedIn content features.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.
Litera invests in Postilize to boost AI-driven legal business tools
Fri, 8th Aug 2025
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data analytics
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martech
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personalisation
Litera invests in Postilize to launch AI-driven tools that help law firms proactively manage client relationships and uncover new business opportunities.
StackAdapt launches IvyTM AI assistant to boost media buying
Thu, 10th Jul 2025
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martech
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personalisation
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cdp
StackAdapt has launched IvyTM, an AI assistant on its platform, offering real-time insights and personalised support to enhance media buying decisions.
Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads
Tue, 8th Jul 2025
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data analytics
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martech
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cdp
Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
Turtl launches Hatch AI to boost B2B marketing efficiency & ROI
Fri, 4th Jul 2025
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martech
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partner programmes
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cdp
Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.
Five key trends reshaping eCommerce marketing for 2025 revealed
Thu, 3rd Jul 2025
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data analytics
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cx
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martech
Ecommerce marketing is set to evolve in 2025 with five key trends, including AI personalisation, mobile commerce, social media sales, data-driven automation, and SEO advances.
NTT DATA launches EPAS service to boost Salesforce Agentforce AI
Thu, 26th Jun 2025
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digital transformation
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martech
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ai security
NTT DATA launches a new EPAS service to enhance adoption of Salesforce's Agentforce, enabling enterprises to deploy autonomous AI agents alongside human teams.
Adobe debuts AI tools for large-scale customer experience
Tue, 17th Jun 2025
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cx
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martech
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cdp
Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Thu, 12th Jun 2025
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cx
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martech
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partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
UiPath & HCLTech partner to advance agentic automation globally
Mon, 9th Jun 2025
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martech
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supply chain
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cdp
UiPath has teamed up with HCLTech to deliver AI-driven agentic automation solutions, boosting efficiency and agility for enterprises worldwide.
Taboola launches Predictive Audiences to boost ad targeting
Fri, 6th Jun 2025
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martech
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cdp
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trends & predictions
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
Adobe unveils AI agents to streamline marketing & support
Thu, 5th Jun 2025
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saas
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digital transformation
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cx
Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.